How to

A step-by-step guide to setting up appointments on Instagram

Michael Mensah September 20, 2023 2 min read

Do you know that you can book, edit, and manage customer appointments directly within the Instagram app? Meta-owned social media platform Instagram recognized the need for businesses to constantly seek innovative ways to engage with their customers and streamline their operations.

The feature has numerous benefits that it brings to the table, including unparalleled convenience, enhanced customer engagement, and a seamless booking experience—all at no cost to your business. So, whether you’re a salon owner, fitness trainer, consultant, or any other professional looking to harness the potential of Instagram to manage your appointments efficiently, you’re in the right place.

Here’s a step-by-step guide that can help you set up appointments in your Instagram app. To get started with Appointments on Instagram, make sure your Instagram account is set up as a business account.

How to set up appointments on Instagram

Navigate to your Instagram inbox
Go to the inbox of your Instagram business account and select the message thread where you want to schedule an appointment.
Access “Appointments”
In the selected message thread, tap the plus icon located at the bottom right of your screen.
Choose an appointment date
From the options presented, select “Appointments.”
Schedule the appointment
To schedule an appointment on Instagram, choose a date, tap “Schedule appointment,” input the Title and Date/Time, optionally add customer contact details, and then tap “Schedule appointment” to share it in the conversation thread.

Benefits of Appointments on Instagram

All messaging and appointment tools are right on Instagram, so no need for other booking services.
Keep in touch with customers, reduce no-shows, and boost repeat bookings.
Give customers a smooth booking experience on Instagram without switching apps.
It’s free for Instagram business accounts.